Great value for the money. The strap fits perfectly on my watch, leaving no gaps whatsoever. Definitely worth the money, especially considering the quality and the customer service. The customer service is just great, so you’re not only purchasing a great product, but also know you’re dealing with a reputable company. I own 5 of these and have been highly recommending these to everyone who’s in the market for a high quality rubber strap (at a very affordable price). I wear these with my Rolex Airking and it fits better than any all the rubber straps I’ve ever owned. I’ll be comfortable directly comparing these to something like “Everest, rubber B etc”. And those who know the brands I’m talking about, their product is 10-15 times more expensive than this. I also learned that the company has experimented with different blends with the product, so most negative reviews are from older models. Genuinely like this product and I hope they will release some straps where I could use my original bracelet clasp and combine it with their rubber straps.