I've been using eye gels and creams of all sorts for many years and have been trying this fort a couple of weeks now. Application is easier if you put a bit on your finger and spread it onto the area around your eye rather than trying to use the applicator as you really only need the tiniest amount and too much comes out otherwise.I work nights so often have puffy eyes from constant weariness and this does help. It does moisturise nicely and does seem to help with firming the eye area and reducing dark circles and it's a fair price. Certainly, if you are looking to try an eye gel this is a good place to start. Is it any better than a Loreal product or something from the Body Shop? Hard to say, but it's no worse and is suitable for vegans and cruelty free which is nice to see.There's nothing bad to say about this, which is also a good thing. It's easily absorbed and doesn't sting or leave any tightness around the eyes. I'll keep using it and see how it goes with prolonged use. It will last a good while so it's definitely value for money.